What in the hell kinda damages can you expect by suing UVa like this? Tickets to see athletic events are not contracts. They are revocable licenses that may be revoked for any reason in the discretion of the University. The difference between a contract and a license means everything. So let him sue. It's not as if he was kicked out of the game. Even this is a first amendment violation, you have to prove that you were damaged by the actions of the violator. This would be silly to litigate and would cost the plaintiff far more than he'd win.

What a life shattering situation for this UNC fan. I'm sure that his life will never be the same as a result of getting moved a few rows back. I'm sure he'll lose his job, get divorced, and commit suicide as a result of this inequitable treatment. What incredible victimization.